For the past six months I have been signed up for a free online training course that teaches marketing to hyper-responsive customers.  Hyper-responsive customers are the customers who buy everything you have got, keep asking for more, and tell all their friends about your products and services.  Just recently, this email course was opened to a broader audience and I thought I would pass it along.  To sign up, click here (email opt-in required).

The author, Glenn and his wife Sharon, are clinical psychologists by education and training that have taken their early work with Fortune 500 companies offline to run a successful online business.  After spending about $2M in their first unsuccessful online business, Glenn developed a method to know what hyper-responsive customers were looking for, how to optimize AdWords ads, landing pages, and follow up systems to attract more of them. 

Glenn's specialty is understanding the emotion and conversation behind the keywords.  He teaches how to understand the conversation continuum, market intelligence, and emotions that are behind the keyword searches.  Amazingly, he gives away a lot of his training, cheat sheets, and expert interviews as part of this free email course with the hope that you will review and consider his companies services (absolutely no obligation is required though).

While the course is targeting AdWords, what I have found it that the principals are easily applied to landing pages, sales pages, and even increasing the traffic to and relevance of blog post.  When you understand what the searcher wants and desires and the true meaning behind the keywords used in searches, your copywriting can target better keywords and your post tags are more optimized to attract relevant searches.

Click on the link to subscribe to the emotional selling course and get 17 free AdWords cheat sheets, mp3s, and videos from someone with a proven track record of success.